£30.26

Routledge AdValue

Name: AdValue
Brand: Routledge
Price: 34.58 GBP
Availability: InStock

Economics

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Most common price: £34 (9 days, 36.0%)

Price range: £29 - £34

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Description

Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0750655011
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 13 February 2003
Listed Since: 14 February 2007

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Routledge AdValue

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