£174.29

Routledge AdValue

Name: AdValue
Brand: Routledge
Price: 165.81 GBP
Availability: InStock

Management Science

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Most common price: £174 (15 days, 62.5%)

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Description

Advalue is organised into four sections, according to where the advertising effect is to be seen: Company value effects Business performance effects Customer effects Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'.The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138441104
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 28 June 2017
Listed Since: 26 July 2017

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Routledge AdValue

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