£61.18

Routledge Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End (Routledge Interpretive Marketing Research)

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Description

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
26 December 1996
Listed Since
05 February 2007

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