Nonlinear Marketing:A Universal Philosophy of Marketing Thinking-Doing - Image 1

£39.49

LAP Lambert Academic Publishing Nonlinear Marketing:A Universal Philosophy of Marketing Thinking-Doing

Name: Nonlinear Marketing:A Universal Philosophy of Marketing Thinking-Doing
Brand: LAP Lambert Academic Publishing
Price: 39.49 GBP
Availability: InStock

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Description

This book aims to introduce nonlinear marketing as universal philosophy of marketing thinking and doing. Through combining contextual marketing knowledge and holistic marketing solutions, marketing scholars and leaders would learn, unlearn and relearn marketing phenomena, insights and outlooks. Such marketing initiative proposes to integrate three main venues of marketing thought and management. These venues are: mainstream marketing through complying with marketing boundaries; critical marketing through revisiting marketing boundaries and explosive marketing through blurring marketing boundaries. Such progressive and yet, re-conciliating philosophy of marketing research and actions is argued to contribute considerably to improving credentials of marketing as a science and bridging the gap between marketing theory and practice through realizing and visualizing that marketing phenomenon can never be a straight line; marketing insight can never be gained at one point and marketing outlook can never be expressed as a sharp angle.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3330048018
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 08 March 2017
Listed Since: 22 March 2017

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LAP Lambert Academic Publishing Nonlinear Marketing:A Universal Philosophy of Marketing Thinking-Doing

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