Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research) - Image 1

£75.99

Springer Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)

Name: Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)
Brand: Springer
Price: 75.99 GBP
Availability: InStock

Ethics

It has never been this cheap. We have no record of a lower price.

£76 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 75 days · 75 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 75 days • 1 price levels

Days at Price

Price Analysis

Most common price: £76 (75 days, 100.0%)

Price range: £76 - £76

Price levels: 1 different prices over 75 days

Description

This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of thespecific area of marketing used in the case.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 9400758774
Category: Books > Subjects > Business, Finance & Law > Reference & Education > Ethics
Domain: Amazon UK
Release Date: 18 June 2013
Listed Since: 12 October 2012

Barcode

No barcode data available

Springer Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Skills in Practice: Developing a Successful Marketing Career

The Art & Science of Marketing: Marketing for Marketing Managers

Marketing: Einführung in die Absatzpolitik

Essentials Of Modern Marketing: Italy Edition

Essentials of Marketing

Principles of Marketing

Practice-Oriented Marketing: Basics – Instruments – Case Studies

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Marketing: Critical Perspectives on Business and Management

Critical Marketing

Essentials of Modern Marketing: Inaugural Pakistan Edition

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Critical Marketing: Defining the Field

Marketing Management: European Edition

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

Sage Publications Rethinking Marketing - Critical Marketing Text

Strategic Marketing Management - Theory and Practice

Research traditions in marketing: 5 (International Series in Quantitative Marketing, 5)

Pearson Marketing: Real People, Real Choices Access Card Package

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Routledge Studies in Marketing)

Marketing Research: Planning, Process, Practice

Marketing Principles and Best Practices

The Promise of Social Marketing: A Powerful Tool for Changing the World for Good

Legends in Marketing: Shelby D. Hunt