Practice-Oriented Marketing: Basics – Instruments – Case Studies - Image 1

£88.96

Springer Practice-Oriented Marketing: Basics – Instruments – Case Studies

Name: Practice-Oriented Marketing: Basics - Instruments - Case Studies
Brand: Springer
Price: 94.05 GBP
Availability: InStock

Economics

Price History & Forecast

Last 85 days • 85 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 85 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £94 (49 days, 57.6%)

Price range: £89 - £94

Price levels: 2 different prices over 85 days

Description

Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the online and digital age. Predict: especially worth reading! Prof. Dr. Dr. h. c. Wolfgang Fritz, Technical University of Braunschweig and University of Vienna The 6th edition has been extensively revised and supplemented with important, current topics of online marketing and digitalization. This further enhances the strengths of the previous editions. Prof. Dr. Klaus Gutknecht, University of Applied Sciences Munich The author encourages critical thinking about the content presented through the use of "mnemonic boxes" and "food for thought". Very good! Prof. Dr. Sabine Haller, Berlin School of Economics and Law An indispensable orientation in the ever faster changing everyday marketing. The book provides implementation and practical know-how without getting lost in details. Univ.-Prof. Dr. Michael Lingenfelder, Philipps-Universität Marburg Further proof of Ralf T. Kreutzer's special expertise in marketing, his great passion for conveying knowledge in the best possible way and his special ability to identify the truly relevant topics. Prof. Dr. Wolfgang Merkle, UE - University of Europe for Applied Sciences, President Marketing Club Hamburg Particularly noteworthy is the expansion of the classic marketing mix to include the fifth P for personnel. Because in the end, it is still the employees who make good marketing! Prof. Dr. Karsten Kilian, Würzburg-Schweinfurt University of Applied Sciences and Markenlexikon.com Concise language, convincing thought leadership, clear examples and goal-oriented transfer questions form an almost ideal basis for opening up the world of marketing. Univ.-Prof. Dr. Klaus-Peter Wiedmann, Leibniz University Hanover New from the 6th edition Newly added are chapters on the topics of the customer journey map, special market research concepts and special forms of static price and condition design. Additional material is available via app: Download the Springer Nature Flashcards app and use exclusive content to test your knowledge.

Product Specifications

Brand: Springer
Format: Paperback
ASIN: 3658397160
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 09 March 2023
Listed Since: 01 October 2022

Barcode

No barcode data available

Springer Practice-Oriented Marketing: Basics – Instruments – Case Studies

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Research traditions in marketing: 5 (International Series in Quantitative Marketing, 5)

Essentials of Modern Marketing: Inaugural Pakistan Edition

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

Research traditions in marketing: 5 (International Series in Quantitative Marketing, 5)

The Art & Science of Marketing: Marketing for Marketing Managers

Marketing Management: European Edition

Valuepack:Principles of Marketing/Essential Guide to Marketing Planning

The Marketing Plan Handbook, 6th Edition

Computergestütztes Marketing

Marketing 2000: Perspektiven zwischen Theorie und Praxis

Marketing (Open University – Modern Art Practices & Debates)

Marketing Management

The Marketing Casebook: Cases and Concepts

Außenhandel: Leitfaden für die Praxis

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

Exzellenz in Markenmanagement und Vertrieb: Grundlagen und Erfahrungen (Applied Marketing Science / Angewandte Marketingforschung)

Strategic Marketing: In the Customer Driven Organization

CIM Coursebook: Delivering Customer Value through Marketing

Marketing: Based on First Principles

Operationalisierung der Service-Dominant Logic-Entwicklung einer Skala zur Messung der Serviceetablierung in Unternehmen

Strategic Marketing: An Introduction

CIM Coursebook: Project Management in Marketing

Marketing Research 7th Ed.

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances: 11 (Advances in Business Marketing and Purchasing, 11)