£98.96

Woodhead Publishing Case Studies in the Wine Industry: A Volume in the Consumer Science and Strategic Marketing Series (Woodhead Publishing Series in Consumer Science and Strategic Marketing)

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£99.96 £78.05 £82.83 £87.61 £92.39 £97.17 £101.95 27 April 2026 17 May 2026 06 June 2026 26 June 2026 17 July 2026

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Description

Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
03 December 2018
Listed Since
22 February 2017

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