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MACMILLAN Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases

Name: Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases
Brand: MACMILLAN
Price: 89.8 GBP
Availability: InStock

Management Skills

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Description

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3319754610
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills
Domain: Amazon UK
Release Date: 14 September 2018
Listed Since: 11 January 2018

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MACMILLAN Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases

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