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£149.99

MACMILLAN Contemporary Wine Marketing and Supply Chain Management: A Global Perspective

Name: Contemporary Wine Marketing and Supply Chain Management: A Global Perspective
Brand: MACMILLAN
Price: 149.99 GBP
Availability: InStock

International

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Description

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.

Product Specifications

Brand: MACMILLAN
Format: Hardcover
ASIN: 1137492422
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Publication Date: 02 December 2015
Listed Since: 23 June 2015

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MACMILLAN Contemporary Wine Marketing and Supply Chain Management: A Global Perspective

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