£149.99

MACMILLAN Contemporary Wine Marketing and Supply Chain Management: A Global Perspective

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£149.99 £118.54 £125.40 £132.26 £139.13 £145.99 £152.85 29 June 2025 23 August 2025 18 October 2025 13 December 2025 07 February 2026

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42 days 10 days 45 days 38 days 9 days 6 days 74 days · current 0 19 37 56 74 £121 £122 £124 £127 £128 £130 £150 Days at Price

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Most common price: £150 (74 days, 33.0%)

Price range: £121 - £150

Price levels: 7 different prices over 224 days

Description

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Publication Date
02 December 2015
Listed Since
23 June 2015

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