£119.42

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£119 today · all-time low £117 (Jul 2026) · usually the usual

MACMILLAN Wine Tourism Destination Management and Marketing: Theory and Cases

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Last 49 days · 49 data points (no recent data)

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£119.99 £116.50 £117.26 £118.02 £118.79 £119.55 £120.31 25 July 2026 06 August 2026 18 August 2026 30 August 2026 11 September 2026
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Price distribution over 49 days • 3 price levels

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1 day 1 day · current 47 days 0 12 24 35 47 £117 £119 £120 Days at Price

Price Analysis

Most common price: £120 (47 days, 95.9%)

Price range: £117 - £120

Price levels: 3 different prices over 49 days

Description

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
08 July 2019
Listed Since
06 August 2018

Barcode

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