Wine Tourism Destination Management and Marketing: Theory and Cases - Image 1

£119.99

MACMILLAN Wine Tourism Destination Management and Marketing: Theory and Cases

Name: Wine Tourism Destination Management and Marketing: Theory and Cases
Brand: MACMILLAN
Price: 119.99 GBP
Availability: InStock

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Description

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3030004368
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 08 July 2019
Listed Since: 06 August 2018

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MACMILLAN Wine Tourism Destination Management and Marketing: Theory and Cases

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