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£184 today · previous high £184 · all-time low £184
Routledge Wine Marketing - A Practical Guide for Professionals
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Most common price: £184 (79 days, 100.0%)
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Description
Key Features
This Routledge publication focuses on the practicalities of wine marketing alongside theoretical research.
Each chapter includes international 'how to' and 'how not to' case studies to provide real-world examples.
The book features an 'Issues to consider when marketing' section to help with self-evaluation.
Readers can access a guide to further reading and helpful websites within the text.
The content systematically outlines the major issues found in wine production and marketing.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138133922
- Domain
- Amazon UK
- Release Date
- 02 November 2015
- Listed Since
- 02 November 2015
Barcode
No barcode data available
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