£59.00

Wine Appreciation Guild Wine Marketing & Sales, Second edition: Success Strategies for a Saturated Market

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£59.00 £55.77 £56.47 £57.18 £57.88 £58.59 £59.29 09 June 2024 06 November 2024 06 April 2025 03 September 2025 01 February 2026

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Description

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
28 February 2016
Listed Since
03 September 2015

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