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£59.00

Wine Appreciation Guild Wine Marketing & Sales, Second edition: Success Strategies for a Saturated Market

Name: Wine Marketing & Sales, Second edition: Success Strategies for a Saturated Market
Brand: Wine Appreciation Guild
Price: 59.0 GBP
Availability: InStock

Management Science

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Description

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

Product Specifications

Brand: Wine Appreciation Guild
Format: paperback
ASIN: 1935879510
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 28 February 2016
Listed Since: 03 September 2015

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Wine Appreciation Guild Wine Marketing & Sales, Second edition: Success Strategies for a Saturated Market

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