Luxury Wine Marketing: The Art and Science of Luxury Wine Branding (The Classic Wine Library) - Image 1

£33.74

Academie du Vin Library Ltd Luxury Wine Marketing: The Art and Science of Luxury Wine Branding (The Classic Wine Library)

Name: Luxury Wine Marketing: The Art and Science of Luxury Wine Branding (The Classic Wine Library)
Brand: Academie du Vin Library Ltd
Price: 33.74 GBP
Availability: InStock

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Description

Blue-chip author team Contains many real-life examples of successful luxury wine marketing Features primary research on the luxury wine market (the market size for luxury wine has never before been estimated), studying over 1,200 wineries and 8,000 individual wines with a bottle retail price over $100 Currently no other comprehensive business books on the market which address the topic of luxury wine in this way Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special realm. Luxury Wine Marketing helps to demystify the process by describing how to craft, implement, and maintain a luxury wine brand. Beginning with a definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before outlining industry best practice in the building of luxury wine brands. Each chapter is supplemented with a vignette of a successful luxury brand producer, and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy. This book also contains original research conducted by the authors on the size of the luxury wine market and analysis of its segmentation by region, allowing for new and unique insight into the world’s top wine regions. Written as both a practitioner’s guide and as a wine business textbook, Luxury Wine Marketing is a cornerstone reference resource for the business of wine.

Product Specifications

Brand: Academie du Vin Library Ltd
Format: Hardcover
ASIN: 1913141578
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 22 February 2024
Listed Since: 05 February 2024

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Academie du Vin Library Ltd Luxury Wine Marketing: The Art and Science of Luxury Wine Branding (The Classic Wine Library)

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