£97.49

Springer Successful Wine Marketing

Name: Successful Wine Marketing
Brand: Springer
Price: 92.5 GBP
Availability: InStock

Advertising

Price History & Forecast

Last 89 days • 89 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 89 days • 8 price levels

Days at Price

Current Price

Price Analysis

Most common price: £73 (25 days, 28.1%)

Price range: £73 - £97

Price levels: 8 different prices over 89 days

Description

This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 083421962X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 31 March 2001
Listed Since: 17 February 2007

Barcode

No barcode data available

Springer Successful Wine Marketing

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Principles and Practices of Winemaking

Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach

Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World (Management for Professionals)

Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World (Management for Professionals)

Luxury Wine Marketing: The Art and Science of Luxury Wine Branding (The Classic Wine Library)

Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market

Wine Tourism Destination Management and Marketing: Theory and Cases

Wine Marketing & Sales, Second edition: Success Strategies for a Saturated Market

Wiley Wine Management and Marketing Opportunities and Challenges

Winemaking: From Grape Growing to Marketplace

Contemporary Wine Marketing and Supply Chain Management: A Global Perspective

Wine Marketing

Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy (Advances in Hospitality and Tourism)

Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy (Advances in Hospitality and Tourism)

Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach, Second Edition

Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases

MACMILLAN Management and Marketing of Wine Tourism Business

Wine Marketing: A Practical Guide

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market: Consumers, Marketing and the Wider World

Case Studies in the Wine Industry: A Volume in the Consumer Science and Strategic Marketing Series (Woodhead Publishing Series in Consumer Science and Strategic Marketing)

Wine and Society: The Social and Cultural Context of a Drink

Yeasts in the Production of Wine

The World’s Wine Markets: Globalization at Work

Innovation and Technological Catch-Up: The Changing Geography of Wine Production