£170.75

Routledge Wine Marketing

Name: Wine Marketing
Brand: Routledge
Price: 170.75 GBP
Availability: InStock

Wine & Winemaking

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Description

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138133922
Category: Books > Subjects > Food & Drink > Wine & Winemaking
Domain: Amazon UK
Release Date: 02 November 2015
Listed Since: 02 November 2015

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Routledge Wine Marketing

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