Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach, Second Edition - Image 1

£93.13

Rowman & Littlefield Publishers Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach, Second Edition

Name: Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach, Second Edition
Brand: Rowman & Littlefield Publishers
Price: 93.13 GBP
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Wine & Winemaking

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Description

Now in an expanded second edition to include new technologies, and incorporating post-pandemic developments, this is the first book to focus solely on developing the readers’ personal wine selling skills―for producers, distributors, and direct to the consumer. It comprehensively provides a practical approach to developing exceptional wine-selling skills. Drawing from their extensive experience in the field, the authors have crafted a clear and insightful framework based on the principles, strategies, and practices employed by top-notch wine professionals, including how to develop relationships, understand customer needs, and deliver both products and sales presentations in an efficient and effective way. Based on the authors’ over six decades of combined research, consulting, and teaching in personal selling skills, the book draws on countless interviews and interactions with effective sales professionals in the wine and broader hospitality industries. The second edition also includes articles about the wine market and sales techniques from a dozen wine industry leaders. The strategies they outline are invaluable for all those seeking to start or enhance a career in wine sales. This book will be an invaluable launching point for anyone in the wine industry, whether their focus is distribution, retail sales, sommelier sales at a restaurant, or working in a winery tasting room.

Product Specifications

Brand: Rowman & Littlefield Publishers
Format: hardcover
ASIN: 1538185148
Category: Books > Subjects > Food & Drink > Wine & Winemaking
Domain: Amazon UK
Release Date: 02 April 2024
Listed Since: 23 August 2023

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Rowman & Littlefield Publishers Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach, Second Edition

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