The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market: Consumers, Marketing and the Wider World - Image 1

£79.12

Chandos Publishing The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market: Consumers, Marketing and the Wider World

Name: The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market: Consumers, Marketing and the Wider World
Brand: Chandos Publishing
Price: 79.12 GBP
Availability: InStock

Accounting

About as cheap as it gets. The only time it was cheaper was 1 year ago.

£79 today · all-time low £78 (Feb 2025) · usually the usual

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 639 days • 639 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 639 days • 8 price levels

Days at Price

Current Price

Price Analysis

Most common price: £83 (201 days, 31.5%)

Price range: £78 - £85

Price levels: 8 different prices over 639 days

Description

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism.

Product Specifications

Brand: Chandos Publishing
Format: hardcover
ASIN: 008100754X
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 30 November 2016
Listed Since: 10 August 2016

Barcode

No barcode data available

Chandos Publishing The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market: Consumers, Marketing and the Wider World

About as cheap as it gets. The only time it was cheaper was 1 year ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Contemporary Wine Marketing and Supply Chain Management: A Global Perspective

Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach, Second Edition

The Routledge Handbook of Wine and Culture

Principles and Practices of Winemaking

The Routledge Handbook of Wine and Culture (Routledge Handbooks)

Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market

Wine Production and Quality

Wine Myths and Reality

Luxury Wine Marketing: The Art and Science of Luxury Wine Branding (The Classic Wine Library)

Japanese Wine: History, regions, wineries (and cheese)

Oenology in Practice: Chemistry of Wines and Winemaking Protocols

Springer - Wine Analysis and Production Book

Wine: A Global Business: 2nd Edition

The New Sotheby's Wine Encyclopedia, 6th Edition

Wine Marketing & Sales, Second edition: Success Strategies for a Saturated Market

Wine and Society: The Social and Cultural Context of a Drink

Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases

Recent Advances in Wine Stabilization & Conservation Technologies (Food and Science Technology)

The Business of Wine: An Encyclopedia

A History of Italian Wine: Culture, Economics, and Environment in the Nineteenth through Twenty-First Centuries

The Wine Revolution in France: The Twentieth Century (Princeton Legacy Library): 1096

Understanding Wine Chemistry

An Encyclopedia of the Wines and Domaines of France

Wineries of the World: Architecture and Viniculture