£22.07

Routledge Wine Marketing: A Practical Guide

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£22 today · all-time low £22 (Jun 2026) · usually £22

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Description

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Key Features

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Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
24 September 2007
Listed Since
24 January 2007

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