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£87.53

McGraw-Hill Education Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card

Name: Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
Brand: McGraw-Hill Education
Price: 87.53 GBP
Availability: InStock

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Description

Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.

Product Specifications

Brand: McGraw-Hill Education
Format: hardcover
ASIN: 0073255963
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 16 June 2006
Listed Since: 06 February 2007

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McGraw-Hill Education Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card

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