£174.45

Routledge Advertising Management in a Digital Environment

Name: Routledge Advertising Management in a Digital Environment
Brand: Routledge
Price: 174.45 GBP
Availability: InStock

Strategy

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Description

Master the complexities of modern marketing with Advertising Management in a Digital Environment: Text and Cases by Routledge. This comprehensive resource integrates contemporary digital communication methods with an understanding of the global landscape. By combining these modern tools with established management best practices, the book offers a complete perspective on how to lead in today's media world. The text follows a holistic structure divided into three core sections to guide your learning. You will explore the fundamentals of advertising management, including essential topics like leadership, ethics, corporate social responsibility, and financial budgeting. Beyond the basics, the book addresses the human side of the industry by covering human capital management and the complexities of managing across different cultures. Designed for students and professionals in business and strategy, this book provides the theoretical foundation and practical case studies needed to navigate the digital advertising sector. Whether you are studying management strategy or looking to improve your professional expertise, this text offers a structured approach to managing advertising in a rapidly changing global environment.

Key Features

Holistic management approach that blends digital communication methods with traditional management best practices.

Comprehensive coverage of advertising fundamentals including leadership, ethics, and corporate social responsibility.

Practical guidance on essential business functions such as finance and budgeting within the advertising sector.

In-depth exploration of human capital management to help navigate team dynamics and professional growth.

Global perspective focusing on the challenges and strategies of managing advertising across different cultures.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367620715
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 22 July 2021
Listed Since: 29 January 2021

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Routledge Advertising Management in a Digital Environment

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