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£174.45
Routledge Advertising Management in Digital Environment - Routledge Text
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Description
Key Features
Advertising Management in a Digital Environment covers leadership, ethics and corporate social responsibility relevant to contemporary advertising practice.
The text includes human capital management and cross-cultural management strategies for diverse advertising teams and global campaigns.
This Routledge book combines theoretical fundamentals with practical cases demonstrating real-world advertising management applications.
Finance and budgeting sections provide frameworks for managing advertising investments and measuring return on marketing expenditure.
Three integrated sections create a holistic approach to modern advertising management spanning strategy, people and execution.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0367620715
- Domain
- Amazon UK
- Release Date
- 22 July 2021
- Listed Since
- 29 January 2021
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