£171.39

Routledge Advertising and Public Relations Research Textbook

Name: Routledge Advertising and Public Relations Research Textbook
Brand: Routledge
Price: 162.74 GBP
Availability: InStock

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Description

Prepare for a career in communications with Advertising and Public Relations Research by Routledge. This book serves as a primary text for students enrolled in research methods courses within advertising and public relations programs. It is specifically designed to bridge the gap between academic theory and professional practice. The text concentrates on the practical uses and applications of research within real-world advertising and public relations situations. By focusing on how research functions in professional settings, the book provides the necessary information for future practitioners to effectively commission and apply research to solve specific work problems. Written by Donald W. Jugenheimer, an experienced author, researcher, consultant, and educator, this resource covers essential topics including communication, advertising, and media management. Whether you are a student or a professional looking to improve your ability to manage media ecology, this book offers the foundational knowledge required to handle research tasks in the modern communications landscape.

Key Features

Designed as a comprehensive primary text for students in advertising and public relations research methods courses.

Focuses on the practical application of research within professional advertising and public relations situations.

Provides the essential information needed for future practitioners to commission research for their work problems.

Helps students learn how to apply research findings directly to real-world professional challenges.

Authored by Donald W. Jugenheimer, an expert in communication, advertising, and media management.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138127485
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 16 September 2015
Listed Since: 03 November 2015

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Routledge Advertising and Public Relations Research Textbook

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