Advertising and Public Relations Research - Routledge - Image 1

£171.39

Routledge Advertising and Public Relations Research - Routledge

Name: Advertising and Public Relations Research - Routledge
Brand: Routledge
Price: 171.39 GBP
Availability: InStock

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Description

This comprehensive textbook by Routledge is designed as a primary resource for research methods courses in advertising and public relations programmes. The book concentrates on practical uses and applications of research within advertising and public relations contexts, equipping future practitioners with essential knowledge to commission and apply research to real-world challenges. Written by Donald W. Jugenheimer, an experienced author, researcher, consultant and educator specialising in communication, advertising, media management, media economics and advertising strategy, this text bridges the gap between academic theory and professional practice. Students and professionals will gain the foundational understanding needed to navigate research methodologies specific to the advertising and public relations industries.

Key Features

Designed as a comprehensive primary text for research methods courses in advertising and public relations programmes.

Focuses on practical applications of research in advertising and public relations situations and professional contexts.

Authored by Donald W. Jugenheimer, a specialist in communication, advertising, media management and media economics.

Provides practitioners with knowledge to commission and apply research to their advertising and public relations work problems.

Addresses the specific research needs and methodologies relevant to advertising and public relations professionals.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138127485
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 16 September 2015
Listed Since: 03 November 2015

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Routledge Advertising and Public Relations Research - Routledge

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