Advertising (SAGE Library in Marketing) - Image 1

£550.00

Sage Publications Advertising (SAGE Library in Marketing)

Name: Advertising (SAGE Library in Marketing)
Brand: Sage Publications
Price: 550.0 GBP
Availability: InStock

Advertising

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Description

The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic and often political lines. This eclectic, extensive and inclusive collection draws together the diverse literature with a view to organising and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences. Accommodating statistical, behavioural and interpretive perspectives, this three-volume set is organized into three broad categories. Volume One looks at advertising management, including creativity, agencyient relations, campaign planning and effectiveness, media planning and brand communications. Volume Two looks at the cultural influence of advertising, including its ideological character, theoretical influences, and cross-cultural aspects. Volume Three looks at advertising science: the experimental and survey data-gathering methods involved in measuring advertising effectiveness. About the Author Chris Hackley has been Professor of Marketing at Royal Holloway, University of London, since 2004, when he was appointed as the university’s first Chair in Marketing. His PhD from the Department of Marketing at Strathclyde University, Scotland, focused on the creative development process in top advertising agencies. He teaches, researches, writes and consults on topics in advertising, marketing, and consumer cultural policy.

Product Specifications

Brand: Sage Publications
Format: hardcover
Pack Size: 3 items
ASIN: 141293429X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 22 October 2009
Listed Since: 23 May 2008

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Sage Publications Advertising (SAGE Library in Marketing)

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