Advertising (SAGE Library in Marketing) - Image 1

£550.00

Sage Publishing Advertising (SAGE Library in Marketing)

Name: Advertising (SAGE Library in Marketing)
Brand: Sage Publishing
Price: 550.0 GBP
Availability: InStock

Advertising

It has never been this cheap. We have no record of a lower price.

£550 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 89 days · 89 data points

Historical

Generating forecast…

Price Distribution

Price distribution over 89 days • 1 price levels

Days at Price

Price Analysis

Most common price: £550 (89 days, 100.0%)

Price range: £550 - £550

Price levels: 1 different prices over 89 days

Description

The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic and often political lines. This eclectic, extensive and inclusive collection draws together the diverse literature with a view to organising and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences. Accommodating statistical, behavioural and interpretive perspectives, this three-volume set is organized into three broad categories. Volume One looks at advertising management, including creativity, agencyient relations, campaign planning and effectiveness, media planning and brand communications. Volume Two looks at the cultural influence of advertising, including its ideological character, theoretical influences, and cross-cultural aspects. Volume Three looks at advertising science: the experimental and survey data-gathering methods involved in measuring advertising effectiveness.

Product Specifications

Brand: Sage Publishing
Format: hardcover
Pack Size: 3 items
ASIN: 141293429X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 22 October 2009
Listed Since: 23 May 2008

Barcode

No barcode data available

Sage Publishing Advertising (SAGE Library in Marketing)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Absolute Essentials of Advertising (Absolute Essentials of Business and Economics)

Advertising Management in Digital Environment - Routledge Text

Advertising vol 4

Advertising vol 2

Advertising vol 3

The Handbook of International Advertising Research (Handbooks in Communication and Media)

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Advertising vol 1

Concise Encyclopedia of Advertising - A-Z Reference Guide

Concise Encyclopedia of Advertising

Advertising in America: A Reference Handbook (Contemporary World Issues)

Advertising (Critical Concepts in Media and Cultural Studies)

Advertising, Society, and Consumer Culture

Advertising, Society, and Consumer Culture

Advertising and Psychology (RLE Advertising): 1 (Routledge Library Editions: Advertising)

Advertising: A Cultural Economy (Culture, Representation and Identity series)

The Advertising and Consumer Culture Reader - Routledge

The Advertising and Consumer Culture Reader

Advertising: A Cultural Economy (Culture, Representation and Identity series)

Advertising Management: Concepts, Theories, Research and Trends

Marketing: A Critical Introduction - Sage Publications

Handbook of Research on International Advertising (Research Handbooks in Business and Management series)

The Global Advertising Regulation Handbook

The Psychology of Advertising