£128.97

Springer Handbuch Kundenmanagement - Processes and Loyalty

Name: Springer Handbuch Kundenmanagement - Processes and Loyalty
Brand: Springer
Price: 128.75 GBP
Availability: InStock

Call Centre Management

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Description

Effective customer management is a central task for every department in a company, extending far beyond just marketing and sales. This comprehensive handbook from Springer explains how to build a holistic approach to managing your client base. The book explores the direct link between customer satisfaction and loyalty, showing how satisfied clients become loyal partners. By mastering customer loyalty, businesses can drive increased purchase frequency, which directly raises the overall customer value. Since customer value is a primary driver of business success, understanding these mechanics is essential for any professional in management or call centre operations. This guide provides the necessary frameworks to analyze satisfaction levels and implement strategies for long-term retention. Whether you are looking to improve service quality or calculate the economic impact of your client base, this book offers the detailed methods and calculations needed to achieve sustainable growth.

Key Features

Covers the entire scope of customer management as a holistic organizational task for all departments.

Explains the direct connection between customer satisfaction, loyalty, and long-term retention.

Provides detailed methods for analyzing customer satisfaction and loyalty levels within your business.

Includes specific calculation methods to determine and increase overall customer value.

Offers practical concepts to help turn satisfied customers into frequent buyers to drive success.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3540220623
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 23 May 2008
Listed Since: 05 April 2007

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Springer Handbuch Kundenmanagement - Processes and Loyalty

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