£460.00

World Scientific Publishing Company Marketing Analytics Practitioner's Guide, The (In 4 Volumes): Brand and Consumer / Product, Advertising, Packaging, Biometrics, Price and Promotion / Digital Marketing / Retail and Statistics

Name: Marketing Analytics Practitioner's Guide, The (In 4 Volumes): Brand and Consumer / Product, Advertising, Packaging, Biometrics, Price and Promotion / Digital Marketing / Retail and Statistics
Brand: World Scientific Publishing Company
Price: 460.0 GBP
Availability: InStock

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Description

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.

Product Specifications

Brand: World Scientific Publishing Company
Format: hardcover
ASIN: 981127987X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 13 October 2023
Listed Since: 03 March 2023

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World Scientific Publishing Company Marketing Analytics Practitioner's Guide, The (In 4 Volumes): Brand and Consumer / Product, Advertising, Packaging, Biometrics, Price and Promotion / Digital Marketing / Retail and Statistics

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