£46.83

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MarketingStat GmbH Mapping Markets for Strategic Purposes: with MM4XL Software

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£47.57 £46.76 £46.93 £47.11 £47.29 £47.47 £47.64 19 July 2026 31 July 2026 12 August 2026 24 August 2026 05 September 2026
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Description

This book shows how to draw very informative pictures of a competitive environment applying Brand Mapping. This is a book for business decision-makers and analysts, who approach their job from a strategic perspective. It aims to foster the scientific approach to business management, and it presents a detailed view of Brand Mapping, an analysis technique that we have found to be of great help to marketers. The book divides into three chapters. Chapter 1 provides an overview of mapping techniques for marketers. Chapter 2 shows how Brand Mapping works. Chapter 3 presents a collection of Brand Mapping examples for marketers. The CD that accompanies this book contains the data used in the examples and a copy of MM4XL software licensed for unrestricted use for 90 days.

Key Features

New

Mint Condition

Dispatch same day for order received before 12 noon

Guaranteed packaging

No quibbles returns

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 December 2004
Listed Since
22 December 2006

Barcode

No barcode data available

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