£47.57

MarketingStat GmbH Mapping Markets for Strategic Purposes: with MM4XL Software

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£48 today · all-time low £47 (May 2026) · usually £48

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Description

This book shows how to draw very informative pictures of a competitive environment applying Brand Mapping. This is a book for business decision-makers and analysts, who approach their job from a strategic perspective. It aims to foster the scientific approach to business management, and it presents a detailed view of Brand Mapping, an analysis technique that we have found to be of great help to marketers. The book divides into three chapters. Chapter 1 provides an overview of mapping techniques for marketers. Chapter 2 shows how Brand Mapping works. Chapter 3 presents a collection of Brand Mapping examples for marketers. The CD that accompanies this book contains the data used in the examples and a copy of MM4XL software licensed for unrestricted use for 90 days.

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Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 December 2004
Listed Since
22 December 2006

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