Cengage Learning Accountable Marketing: The Economics of Data-Driven Marketing

Accountable Marketing: Linking marketing actions to financial performance

Routledge

Accountable Marketing: Linking marketing actions to financial performance

Routledge

Competitive Marketing: A Strategic Approach

Cengage Learning EMEA

Digital Analytics for Marketing (Mastering Business Analytics)

Routledge

International Marketing: A Global Perspective

Cengage Learning EMEA

Marketing Analytics: A Machine Learning Approach

CRC Press

Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability

McGraw-Hill Education

The Business of Marketing Research

Cognella Academic Publishing

Retail Marketing

McGraw-Hill Inc.,US

Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies

Kogan Page

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

World Scientific Publishing Company

Market-Driven Management: Strategic and Operational Marketing

Springer

Advanced Marketing Management: Principles, Skills and Tools

Kogan Page

Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty

Kogan Page

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Foundations of Marketing

Cengage Learning

Cost-Effective Marketing Research: A Guide for Marketing Managers

By

Introduction to Marketing, International Edition

South-Western

Strategic Marketing Decisions In Global Markets

Cengage Learning

Customer-Centric Marketing: Supporting Sustainability in the Digital Age

Kogan Page

Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

Routledge

Marketing Strategy: Based on First Principles and Data Analytics

Springer

Retail Marketing

Cengage Learning EMEA

Essentials of Marketing Research

South-Western