£53.87

McGraw-Hill Education Services Marketing: Integrating Customer Focus Across the Firm ISE

Price data last checked 45 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£54 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 46 days · 46 data points (no recent data)

Historical
Generating forecast…
£55.13 £53.74 £54.05 £54.35 £54.65 £54.95 £55.26 26 April 2026 07 May 2026 18 May 2026 29 May 2026 10 June 2026

Price Distribution

Price distribution over 46 days • 2 price levels

Days at Price
Current Price
36 days · current 10 days 0 9 18 27 36 £54 £55 Days at Price

Price Analysis

Most common price: £54 (36 days, 78.3%)

Price range: £54 - £55

Price levels: 2 different prices over 46 days

Description

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. • New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing. • New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. • McGraw Hill’s Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development.

Key Features

product type: ABIS BOOK

McGraw Hill

English language

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
06 March 2023
Listed Since
26 October 2022

Barcode

No barcode data available

Similar Products You Might Like

Services Marketing: Concepts, Strategies, & Cases
97% match

Services Marketing: Concepts, Strategies, & Cases

Cengage Learning

£64.12 27 Jun 2026
Advances in Services Marketing and Management: Research and Practice: Vol 7
97% match

Advances in Services Marketing and Management: Research and Practice: Vol 7

Jai Press Inc.

£86.88 09 Jul 2026
Advances in Services Marketing and Management: Research and Practice: 5
96% match

Advances in Services Marketing and Management: Research and Practice: 5

Jai Press Inc.

£85.99 13 Jul 2026
Services Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)
96% match

Services Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)

McGraw-Hill Irwin

£102.99 13 Jul 2026
Services Marketing
96% match

Services Marketing

Oxford University Press

£74.14 07 Jul 2026
Service Marketing Management
96% match

Service Marketing Management

Clanrye International

£74.53 17 Jul 2026
Services Marketing Issues in Emerging Economies
96% match

Services Marketing Issues in Emerging Economies

Springer

£102.49 26 Jun 2026
Essentials of Services Marketing: Concepts, Strategies and Cases
96% match

Essentials of Services Marketing: Concepts, Strategies and Cases

Cengage Learning

£52.39 11 Jul 2026
Service Marketing (SAGE Library in Marketing)
96% match

Service Marketing (SAGE Library in Marketing)

Sage Publications

£435.00 13 Jun 2026
Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
96% match

Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities

IGI Global

£105.22 22 Jul 2026
Principles of Services Marketing
96% match

Principles of Services Marketing

McGraw-Hill Education

£56.98 16 Jun 2026
Sage Publications Services Marketing and Management - Textbook
96% match

Sage Publications Services Marketing and Management - Textbook

Sage Publications

£155.00 16 Jul 2026
Services Marketing Management
96% match

Services Marketing Management

Routledge

£153.78 13 Jul 2026
The Palgrave Handbook of Service Management
96% match

The Palgrave Handbook of Service Management

MACMILLAN

£149.77 13 Jun 2026
Handbook of Service Science (Service Science: Research and Innovations in the Service Economy)
96% match

Handbook of Service Science (Service Science: Research and Innovations in the Service Economy)

Springer

£121.38 15 Jul 2026
Service Management: Theory and Practice
96% match

Service Management: Theory and Practice

MACMILLAN

£78.21 16 Jun 2026
Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities (Advances in Business Strategy and Competitive Advantage (ABSCA))
96% match

Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities (Advances in Business Strategy and Competitive Advantage (ABSCA))

IGI Global

£141.71 22 Jun 2026
Handbook of Service Science (Service Science: Research and Innovations in the Service Economy)
96% match

Handbook of Service Science (Service Science: Research and Innovations in the Service Economy)

Springer

£163.16 15 Jul 2026
Services Marketing: Text and Cases
96% match

Services Marketing: Text and Cases

Red Globe Press

£69.70 10 Jul 2026
Services Marketing and Management
96% match

Services Marketing and Management

Sage Publications

£40.99 13 Jul 2026
Serviceology for Designing the Future: Selected and Edited Papers of the 2nd International Conference on Serviceology
96% match

Serviceology for Designing the Future: Selected and Edited Papers of the 2nd International Conference on Serviceology

Springer

£129.99 04 Jul 2026
Services Marketing Management
96% match

Services Marketing Management

Routledge

£55.92 17 Jul 2026
Services Marketing: Integrating Customer Service Across the Firm 4e
96% match

Services Marketing: Integrating Customer Service Across the Firm 4e

McGraw-Hill Education

£53.57 10 Jun 2026
Service Marketing
96% match

Service Marketing

HarperCollins

Price unavailable