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McGraw-Hill Education Services Marketing: Integrating Customer Focus Across the Firm ISE

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Description

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. • New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing. • New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. • McGraw Hill’s Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development.

Key Features

product type: ABIS BOOK

McGraw Hill

English language

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
06 March 2023
Listed Since
26 October 2022

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No barcode data available

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