Consumers in Context: The BPM Research Program (Routledge Revivals) - Image 1

£226.55

Routledge Consumers in Context: The BPM Research Program (Routledge Revivals)

Name: Consumers in Context: The BPM Research Program (Routledge Revivals)
Brand: Routledge
Price: 226.55 GBP
Availability: InStock

Economics

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Description

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138962899
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 01 September 2015
Listed Since: 08 June 2015

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Routledge Consumers in Context: The BPM Research Program (Routledge Revivals)

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