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£174.45

Routledge The Emergence of Modern Marketing

Name: The Emergence of Modern Marketing
Brand: Routledge
Price: 165.81 GBP
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Business & Economic History

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Description

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 071465390X
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 01 January 2003
Listed Since: 10 February 2007

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Routledge The Emergence of Modern Marketing

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