£135.00

Wiley The Handbook of Selling - Marketing Management Book

Name: Wiley The Handbook of Selling - Marketing Management Book
Brand: Wiley
Price: 135.0 GBP
Availability: InStock

Call Centre Management

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Description

Master the art of sales with The Handbook of Selling, a comprehensive guide from the Wiley Series on Marketing Management. This updated resource provides a clear understanding of the essential objectives, ideas, and tools required to sell effectively in today's market. By focusing on the development of managerial skills, this book helps you analyze customer requirements and personalities to build dynamic strategies. You will learn practical methods for handling objections, breaking down closing techniques, and navigating the group dynamics involved when selling to committees rather than single individuals. This edition also integrates modern technology into the learning process. It explores how to apply computer and video-recording tools to develop and measure key behaviors throughout the sales process. Whether you are managing a team or refining your own approach, this text offers the psychological, managerial, and marketing dynamics necessary for professional success.

Key Features

Develop essential managerial skills to lead sales teams and create effective organizational strategies.

Analyze customer personalities and specific requirements to build more dynamic sales approaches.

Learn proven methods for handling objections and mastering various closing techniques.

Navigate complex group dynamics when selling to committees instead of individual buyers.

Utilize modern technology like video-recording and playback to measure and improve key sales behaviors.

Gain a foundational understanding of the tools and ideas needed for effective professional selling.

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 0471600857
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 20 April 1993
Listed Since: 09 February 2007

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Wiley The Handbook of Selling - Marketing Management Book

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