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Wiley The Handbook of Selling - Sales Psychology & Management Skills

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Description

Master the psychology and dynamics of effective selling with this comprehensive guide from Wiley. Designed for sales professionals and managers, this updated handbook provides clear, practical understanding of selling objectives, tools and strategies. Learn to analyse customer requirements and personalities to develop dynamic approaches, handle objections confidently and apply proven closing techniques. Explore group dynamics for selling to committees and discover how to leverage computer and video-recording technology to measure and improve key behaviours in your sales process. Whether you are developing managerial skills or refining your approach to individual customer interactions, this resource combines psychological insights with practical marketing management strategies to enhance your selling effectiveness.

Key Features

The Handbook of Selling covers psychological foundations and managerial skills essential for developing effective sales strategies with customers.

Learn proven techniques for handling customer objections and closing sales through structured approaches outlined throughout the handbook.

Gain insights into group dynamics when selling to committees rather than individuals, with strategies tailored for complex buying situations.

Apply computer and video-recording technology to measure and develop key behaviours in your sales process, as detailed in updated sections.

Analyse customer requirements and personalities to create dynamic, personalised selling strategies that improve conversion rates.

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
20 April 1993
Listed Since
09 February 2007

Barcode

No barcode data available

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