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Springer Handbook of Marketing Decision Models - 2nd Edition

Amazon

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Description

The Second Edition of the Handbook of Marketing Decision Models by Springer presents the current state of the art in this rapidly changing field. As marketing disciplines evolve through advances in methodology, information technology, the Internet, and social media, this volume provides essential updates for professionals and researchers. This edition features eighteen chapters that cover recent developments in marketing decision models across various domains. With thirteen entirely new chapters compared to the previous edition, this handbook serves as a comprehensive resource for understanding modern model building and the impact of digital advancements on marketing decision-making processes.

Key Features

This Second Edition from Springer provides the most recent developments in marketing decision models across different domains.

The handbook includes eighteen detailed chapters covering contemporary methodology and model building techniques.

Thirteen chapters are entirely new in this edition to reflect recent changes in the marketing discipline.

Content addresses the impact of information technology, the Internet, and social media on marketing models.

Part of the International Series in Operations Research and Management Science (Volume 254).

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 July 2017
Listed Since
09 March 2017

Barcode

No barcode data available

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