£79.76

IGI Global Internet Mercenaries and Viral Marketing Book

Name: IGI Global Internet Mercenaries and Viral Marketing Book
Brand: IGI Global
Price: 79.76 GBP
Availability: InStock

E-business

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Description

Explore the unique landscape of Chinese social media and its impact on modern marketing strategies. This book, published by IGI Global, examines how emerging internet technologies have changed traditional marketing approaches. It specifically focuses on the phenomenon of the internet in China, which challenges standard views of new media environments. Through a collection of case studies, textual analysis, media reviews, and in-depth interviews, this work investigates the Chinese "pushing hand" operation. By looking at these activities through the lens of communications and viral marketing, readers gain a deeper understanding of how digital influence works in specific regional contexts. This text is a valuable resource for researchers, marketers, and advocates who want to study persuasive influence and the changing nature of digital communication in the global market.

Key Features

Investigates the Chinese "pushing hand" operation using concepts from communications and viral marketing.

Includes diverse research methods such as case studies, textual analysis, and media reviews.

Provides in-depth interviews to offer a detailed look at social media dynamics in China.

Examines how emerging internet technologies expand and change traditional marketing ideas.

Offers a specialized perspective for researchers and marketers interested in persuasive influence.

Product Specifications

Brand: IGI Global
Format: Hardcover
ASIN: 1466645784
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 30 September 2013
Listed Since: 16 May 2013

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IGI Global Internet Mercenaries and Viral Marketing Book

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