Price loading...

Internet Marketing: Integrating Online & Offline Strategies in a Digital Environment

Price data last checked 102 day(s) ago - refreshing...

View at Amazon

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description
INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.

Product Specifications
Format
paperback
ASIN
0357033884
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain
Amazon UK
Release Date
22 August 2018
Listed Since
09 November 2018

Barcode

No barcode data available

Similar Products You Might Like

Internet Marketing: Integrating Online and Offline Strategies
97% match

Internet Marketing: Integrating Online and Offline Strategies

South-Western

£80.99 26 Feb 2026
International Marketing
92% match

International Marketing

South-Western

£62.82 04 Mar 2026
Internet Marketing Intelligence
92% match

Internet Marketing Intelligence

McGraw-Hill Education

£71.99 08 Mar 2026
Marketing Strategy
92% match

Marketing Strategy

£47.79 14 Jan 2026
Social Media Marketing: A Strategic Approach
92% match

Social Media Marketing: A Strategic Approach

£52.41 13 Jan 2026
Introduction to Marketing, International Edition
92% match

Introduction to Marketing, International Edition

South-Western

£105.00 09 Mar 2026
Digital Marketing
92% match

Digital Marketing

wessex, inc.

£73.00 06 Mar 2026
Internet Marketing, 2/e, with e-Commerce PowerWeb
92% match

Internet Marketing, 2/e, with e-Commerce PowerWeb

McGraw-Hill Education

£110.99 05 Mar 2026
McGraw-Hill Internet Marketing: Building Advantage with CD
92% match

McGraw-Hill Internet Marketing: Building Advantage with CD

McGraw-Hill Education

£127.31 18 Apr 2026
Cybermarketing: How to use the Internet to market your goods and services
92% match

Cybermarketing: How to use the Internet to market your goods and services

Routledge

£165.85 08 Jan 2026
Social Media Marketing: A Strategic Approach
91% match

Social Media Marketing: A Strategic Approach

Cengage Learning

£56.99 08 Feb 2026
Routledge Integrated Advertising, Promotion, and Marketing Book
91% match

Routledge Integrated Advertising, Promotion, and Marketing Book

Routledge

£133.30 12 Apr 2026
Advertising and Integrated Brand Promotion
91% match

Advertising and Integrated Brand Promotion

Cengage Learning

£43.51 03 Mar 2026
Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments
91% match

Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments

IGI Global

£159.88 11 Jan 2026
Digital Advertising and Marketing Communication
91% match

Digital Advertising and Marketing Communication

Willford Press

£64.50 01 Mar 2026
Online Advertising and Promotion: Modern Technologies for Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)
91% match

Online Advertising and Promotion: Modern Technologies for Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

£184.00 08 Feb 2026
Business Marketing Management B2B
91% match

Business Marketing Management B2B

South-Western

£140.92 15 Apr 2026
Essentials of Marketing Research
91% match

Essentials of Marketing Research

South-Western

£102.00 27 Feb 2026
Social Media in Sport Marketing
91% match

Social Media in Sport Marketing

Routledge

£48.53 05 Feb 2026
Marketing Online Education Programs: Frameworks for Promotion and Communication (Advances in Educational Marketing, Administration, and Leadership)
91% match

Marketing Online Education Programs: Frameworks for Promotion and Communication (Advances in Educational Marketing, Administration, and Leadership)

Information Science Reference

£152.29 23 Jan 2026
International E-Business Marketing
91% match

International E-Business Marketing

Cengage Learning

£42.43 26 Feb 2026
Integrated Marketing Communication: Advertising and Promotion in a Digital World
91% match

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Routledge

£60.71 07 Mar 2026
Digital Business: Concepts and strategies
91% match

Digital Business: Concepts and strategies

Routledge

£160.48 14 Feb 2026
Discovering the Internet: Complete, International Edition
91% match

Discovering the Internet: Complete, International Edition

Course Technology

£44.85 09 Apr 2026