£43.04

South-Western Internet Marketing: Integrating Online & Offline Strategies in a Digital Environment

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£43 today · all-time low £43 (May 2026) · usually the usual

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Last 53 days · 53 data points (no recent data)

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£43.76 £42.54 £42.81 £43.07 £43.34 £43.60 £43.87 25 April 2026 08 May 2026 21 May 2026 03 June 2026 16 June 2026

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Price levels: 2 different prices over 53 days

Description

INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
22 August 2018
Listed Since
09 November 2018

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