£165.19

IGI Global Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments

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Last 49 days · 49 data points (no recent data)

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£168.12 £155.02 £157.88 £160.74 £163.59 £166.45 £169.31 26 April 2026 08 May 2026 20 May 2026 01 June 2026 13 June 2026

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35 days 8 days · current 6 days 0 9 18 26 35 £156 £165 £168 Days at Price

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Most common price: £156 (35 days, 71.4%)

Price range: £156 - £168

Price levels: 3 different prices over 49 days

Description

The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital landscape is the key to online success. Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing. Emphasis is highly placed on research articles, case studies, and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, this book links both theoretical and practical approaches of online marketing to make a proactive contribution to the field perfect for researchers, practitioners, entrepreneurs, policymakers, and educators.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 July 2012
Listed Since
29 April 2012

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