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IGI Global Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments

Name: Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments
Brand: IGI Global

E-business

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Description

The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital landscape is the key to online success. Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing. Emphasis is highly placed on research articles, case studies, and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, this book links both theoretical and practical approaches of online marketing to make a proactive contribution to the field perfect for researchers, practitioners, entrepreneurs, policymakers, and educators.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466618612
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 31 July 2012
Listed Since: 29 April 2012

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IGI Global Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments

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