£159.88

IGI Global Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments

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Last 581 days • 581 data points (No recent data available)

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£181.13 £144.69 £152.64 £160.59 £168.54 £176.49 £184.44 10 June 2024 02 November 2024 27 March 2025 19 August 2025 11 January 2026

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282 days 27 days · current 116 days 19 days 137 days 0 71 141 212 282 £148-155 £155-161 £161-168 £168-175 £175-181 Days at Price

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Price range: £148 - £181

Price levels: 5 price ranges over 581 days

Description

The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital landscape is the key to online success. Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing. Emphasis is highly placed on research articles, case studies, and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, this book links both theoretical and practical approaches of online marketing to make a proactive contribution to the field perfect for researchers, practitioners, entrepreneurs, policymakers, and educators.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 July 2012
Listed Since
29 April 2012

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