Exploring the Power of Electronic Word-of-Mouth in the Services Industry (Advances in Marketing, Customer Relationship Management, and E-services) - Image 1

£242.37

Business Science Reference Exploring the Power of Electronic Word-of-Mouth in the Services Industry (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Exploring the Power of Electronic Word-of-Mouth in the Services Industry (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: Business Science Reference
Price: 242.37 GBP
Availability: InStock

Managers' Guides to Computing

About as cheap as it gets. The only time it was cheaper was 1 year ago.

£242 today · all-time low £236 (Oct 2024) · usually the usual

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 610 days • 610 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 610 days • 5 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £236-246 (252 days, 41.3%)

Price range: £236 - £284

Price levels: 5 price ranges over 610 days

Description

User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.

Product Specifications

Brand: Business Science Reference
Format: Hardcover
ASIN: 1522585753
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 26 July 2019
Listed Since: 08 May 2019

Barcode

No barcode data available

Business Science Reference Exploring the Power of Electronic Word-of-Mouth in the Services Industry (Advances in Marketing, Customer Relationship Management, and E-services)

About as cheap as it gets. The only time it was cheaper was 1 year ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors

Viral Word-of-mouth and Email campaigns: Influencing viral word-of-mouth and the transmission of emails on the Internet

Ethical Consumerism and Comparative Studies - IGI Global

Writing & Speaking at Work: Pearson New International Edition

Communication 2000 : Communicating with Customers: Learner Guide/CD Study Guide Package

Voices: Exploring the Shifting Contours of Communication: 6 (ICA International Communication Association Annual Conference Theme Book Series)

Social Marketing Research for Global Public Health: Methods And Technologies

Business Communications: A Cultural and Strategic Approach

Web Systems Design and Online Consumer Behavior

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

Handbook of Research on Consumption, Media, and Popular Culture in the Global Age (Advances in Media, Entertainment, and the Arts)

Handbook of Research on Managing and Influencing Consumer Behavior

Consumer Behavior: Empirical Research (Legend in Marketing)

The Voice of the Past: Oral History (Oxford Oral History Series)

Words Work

People and Products: Consumer Behavior and Product Design

Facets of Corporate Identity, Communication and Reputation

Managing Business in a Multi-channel World: Success Factors for E-Business

Excellence In Business Communication: United States Edition

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector (Advances in Marketing, Customer Relationship Management, and E-Services)

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship (Advances in Marketing, Customer Relationship Management, and E-services)

Expressing Oneself / Expressing One's Self: Communication, Cognition, Language, and Identity

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)