Exploring the Power of Electronic Word-of-Mouth in the Services Industry (Advances in Marketing, Customer Relationship Management, and E-services) - Image 1

£277.76

Business Science Reference Exploring the Power of Electronic Word-of-Mouth in the Services Industry (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Exploring the Power of Electronic Word-of-Mouth in the Services Industry (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: Business Science Reference
Price: 277.76 GBP
Availability: InStock

Managers' Guides to Computing

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Description

User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.

Product Specifications

Brand: Business Science Reference
Format: hardcover
ASIN: 1522585753
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 26 July 2019
Listed Since: 08 May 2019

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Business Science Reference Exploring the Power of Electronic Word-of-Mouth in the Services Industry (Advances in Marketing, Customer Relationship Management, and E-services)

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