£136.45

Routledge Word-of-Mouth in Contemporary Hollywood Book

Name: Routledge Word-of-Mouth in Contemporary Hollywood Book
Brand: Routledge
Price: 133.4 GBP
Availability: InStock

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Description

Explore the changing landscape of the film industry with Word-of-Mouth in Contemporary Hollywood. Part of the Routledge Studies in Media and Cultural Industries, this book offers a unique look at how online communication allows audiences to influence film industrial practices more than ever before. Author Simon Hewitt provides an overarching analysis of how contemporary Hollywood manages film financing, marketing, distribution, and exhibition. By recontextualizing word-of-mouth through the lens of social media, the text examines the rising impact of audience participation on the big screen. Using a Bourdieuconomic approach and qualitative research methods, this work helps readers better understand the modern Hollywood film audience and their role in the current media environment.

Key Features

Analyzes contemporary Hollywood film financing, marketing, distribution, and exhibition practices.

Examines how social media recontextualizes word-of-mouth communication in the modern era.

Investigates the increasing impact of audience participation on film industrial practices.

Utilizes a Bourdieuconomic approach to provide a unique academic perspective on media.

Applies qualitative research methods to study the contemporary Hollywood film audience.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 103235304X
Category: Books > Subjects > Arts & Photography > Film > Reference
Domain: Amazon UK
Release Date: 26 July 2023
Listed Since: 31 January 2023

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Routledge Word-of-Mouth in Contemporary Hollywood Book

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