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Routledge Word-of-Mouth in Contemporary Hollywood - Routledge Studies

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£149.91 £125.81 £131.07 £136.33 £141.58 £146.84 £152.10 01 August 2026 16 August 2026 01 September 2026 16 September 2026 02 October 2026
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Description

Word-of-Mouth in Contemporary Hollywood provides a unique insight into how online communication enables audiences to exert greater impact on film industrial practices than ever before. This comprehensive analysis examines contemporary Hollywood film financing, marketing, distribution, and exhibition practices, recontextualising word-of-mouth in light of social media and audience participation. Using qualitative research methods and a Bourdieuconomic approach, author Simon Hewitt explores the contemporary Hollywood film audience and the evolving dynamics of audience engagement in shaping industry outcomes. This Routledge Studies in Media and Cultural Industries publication offers film scholars, industry professionals, and media studies students a detailed exploration of how digital communication transforms audience influence within the entertainment sector.

Key Features

Routledge Studies in Media and Cultural Industries series offering academic analysis of film industry practices and audience communication.

Examines how online communication and social media impact contemporary Hollywood film financing, marketing, distribution, and exhibition strategies.

Applies qualitative research methods and Bourdieuconomic theory to understand audience participation and influence on film industrial practices.

Provides insights into the relationship between word-of-mouth, audience engagement, and contemporary film industry decision-making processes.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 July 2023
Listed Since
31 January 2023

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