£52.46

GRIN Verlag Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors

Name: Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors
Brand: GRIN Verlag
Price: 52.46 GBP
Availability: InStock

Brands & Corporate Identity

It has never been this cheap. We have no record of a lower price.

£52 today · cheaper than every other day in the last 24 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 633 days • 633 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 633 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £53 (480 days, 75.8%)

Price range: £53 - £69

Price levels: 4 different prices over 633 days

Description

Master's Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, King`s College London, course: International Marketing, language: English, abstract: In today's competitive marketplace, companies need to establish a loyal customer base in order to be successful. In particular, the fashion industry relies on a loyal customer base and a good reputation to achieve sustainable financial growth. To survive the current challenges of growing competition, marketers must ensure that customers do not only develop a personal relationship with brands but also speak favourably of them. Prior research has focused on word-of-mouth as a component of brand loyalty and its antecedents. However, this topic turned out to be inadequately investigated in the specific context of luxury fashion brands. Hence, the aim of this study is to examine how satisfaction, trust and commitment but also socio-psychological factors influence the consumer and thus have an impact on word-of-mouth. The nature of this study led to a quantitative methodological approach: an online survey investigating the sources of word-of-mouth. As a conclusion, this paper confirmed that trust and commitment were among the most important predictor variables of word-of-mouth. The main finding was, however, that socio-psychological factors such as materialism, social identity and possessiveness also increased positive word-of-mouth. However, since materialism and possessiveness are regarded as negative personality traits and cannot strengthen the effect of satisfaction, trust and commitment on word-of-mouth it is recommended that marketers concentrate on positive dimensions of word-of-mouth and brand loyalty (i.e., trust and commitment) in order to build a strong customer relationship.

Product Specifications

Brand: GRIN Verlag
Format: paperback
ASIN: 3668680744
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 18 April 2018
Listed Since: 19 April 2018

Barcode

No barcode data available

GRIN Verlag Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Social Media Marketing in Tourism and Hospitality

Exploring the Power of Electronic Word-of-Mouth in the Services Industry (Advances in Marketing, Customer Relationship Management, and E-services)

Effectiveness of Social Media Communication: An Empirical Analysis of Key Performance Drivers

Auswirkungen des dynamisch veränderten Kaufverhaltens auf das Multi Channel Marketing sowie die Rolle von Empfehlungen zur Beeinflussung des Kaufverhaltens: Eine empirische Analyse

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11

The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior

Viral Word-of-mouth and Email campaigns: Influencing viral word-of-mouth and the transmission of emails on the Internet

Social Psychology and Human Values: Documenting History, Charting Progress, and Exploring the World

The Oxford Handbook of Human Motivation

Voices: Exploring the Shifting Contours of Communication: 6 (ICA International Communication Association Annual Conference Theme Book Series)

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)

The Psychology of Influence: Theory, research and practice

Facets of Corporate Identity, Communication and Reputation

Influencer Marketing: Who Really Influences Your Customers?

Reputation Management Techniques in Public Relations (Advances in Logistics, Operations, and Management Science)

Routledge - Society and Personality: Interactionist Approach

Consumer Behavior: Empirical Research (Legend in Marketing)

Strategic Market Management: Global Perspectives

Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress ... of the Academy of Marketing Science)

The Oxford Handbook of Media Psychology (Oxford Library of Psychology)

Brand Psychology: The Art and Science of Building Strong Brands

Business Communications: A Cultural and Strategic Approach

21st Century Communication: A Reference Handbook

Social Media Marketing in Tourism and Hospitality