£43.00

LAP Lambert Academic Publishing Viral Word-of-mouth and Email campaigns: Influencing viral word-of-mouth and the transmission of emails on the Internet

Price data last checked 118 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£43 today · cheaper than every other day in the last 24 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 613 days • 613 data points (No recent data available)

Historical
Generating forecast...
£43.00 £40.85 £41.71 £42.57 £43.43 £44.29 £45.15 08 July 2024 08 December 2024 10 May 2025 10 October 2025 12 March 2026

Price Distribution

Price distribution over 613 days • 1 price levels

Days at Price
613 days 0 153 307 460 613 £43 Days at Price

Price Analysis

Most common price: £43 (613 days, 100.0%)

Price range: £43 - £43

Price levels: 1 different prices over 613 days

Description

With the explosion of SPAM mail and the proliferation of viral marketing campaigns, the factors affecting the rapid transmission of messages becomes more and more important. This research study focused on the impact of source characteristics and of providing consumers with additional motivations to act in propagating viral word-of-mouth. Ihe influence of strong ties and demographic and perceptual homophily are discussed in their role in encouraging people to view websites, forward e-mail messages, and try out new products. To complement these source characteristics, the presence of motivations to act such as offering discounts, providing entertainment value, and having a link to online communities was also explored.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
26 August 2009
Listed Since
28 August 2009

Barcode

No barcode data available

Similar Products You Might Like

Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors
95% match

Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors

GRIN Verlag

£52.46 06 Mar 2026
Influencer Marketing: Who Really Influences Your Customers?
94% match

Influencer Marketing: Who Really Influences Your Customers?

Routledge

£45.99 07 Mar 2026
Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition
94% match

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

£69.59 08 Mar 2026
Routledge Driving Consumer Engagement in Social Media Book
94% match

Routledge Driving Consumer Engagement in Social Media Book

Routledge

£135.00 17 Apr 2026
Social Media Marketing in Tourism and Hospitality
94% match

Social Media Marketing in Tourism and Hospitality

Springer

£88.43 07 Mar 2026
Auswirkungen des dynamisch veränderten Kaufverhaltens auf das Multi Channel Marketing sowie die Rolle von Empfehlungen zur Beeinflussung des Kaufverhaltens: Eine empirische Analyse
94% match

Auswirkungen des dynamisch veränderten Kaufverhaltens auf das Multi Channel Marketing sowie die Rolle von Empfehlungen zur Beeinflussung des Kaufverhaltens: Eine empirische Analyse

GRIN Verlag

£64.50 07 Mar 2026
Consumer Behavior: Empirical Research (Legend in Marketing)
94% match

Consumer Behavior: Empirical Research (Legend in Marketing)

Vibrant Publishers

£45.00 12 Mar 2026
Integrated Marketing Communication: Advertising and Promotion in a Digital World
94% match

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Routledge

£60.71 07 Mar 2026
Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)
94% match

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

Routledge

£120.00 14 Apr 2026
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
94% match

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

Routledge

£45.99 28 Mar 2026
Total E-mail Marketing: Maximizing Your Results from Integrated E-Marketing
94% match

Total E-mail Marketing: Maximizing Your Results from Integrated E-Marketing

Routledge

£136.27 04 Apr 2026
The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms
94% match

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

£40.14 30 Mar 2026
Effectiveness of Social Media Communication: An Empirical Analysis of Key Performance Drivers
94% match

Effectiveness of Social Media Communication: An Empirical Analysis of Key Performance Drivers

Josef Eul Verlag GmbH

£41.99 26 Mar 2026
Target in Control: Social Influence as Distributed Information Processing (SpringerBriefs in Complexity)
94% match

Target in Control: Social Influence as Distributed Information Processing (SpringerBriefs in Complexity)

Springer

£41.63 07 Mar 2026
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)
94% match

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)

Springer

£140.25 10 Mar 2026
Integrated Marketing Communications: A Global Brand-Driven Approach
93% match

Integrated Marketing Communications: A Global Brand-Driven Approach

MACMILLAN

£45.37 21 Apr 2026
The Art & Science of Marketing: Marketing for Marketing Managers
93% match

The Art & Science of Marketing: Marketing for Marketing Managers

Oxford University Press

£110.00 30 Mar 2026