£135.00

Routledge Driving Consumer Engagement in Social Media Book

Name: Routledge Driving Consumer Engagement in Social Media Book
Brand: Routledge
Price: 135.0 GBP
Availability: InStock

Call Centre Management

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Description

Understand the power of digital conversations with Driving Consumer Engagement in Social Media. This Routledge publication summarizes existing research on marketing communications, social media, and word of mouth to help you navigate the modern digital landscape. It helps clarify terms that scholars and marketers often use incorrectly or interchangeably, providing a clear foundation for your strategy. As social media conversations gain an unprecedented ability to shape attitudes toward people, products, services, and brands, this book provides essential principles for effective communication. You will learn how to apply these principles across different brand types and various geographic markets. This resource is designed to help you manage the influence that electronic word of mouth has on modern buying decisions in an era where digital interaction drives consumer behavior.

Key Features

Clarifies essential marketing terminology to prevent common mistakes made by scholars and professionals when discussing social media and word of mouth.

Provides evidence-based principles for effective marketing communications tailored to different brand types and various geographic markets.

Explains how consumer conversations on social media influence attitudes toward products, services, and brands in the digital era.

Summarizes extensive research regarding the relationship between marketing communications, social media, and electronic word of mouth.

Offers insights into how digital interactions shape consumer buying decisions and brand perceptions.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367613107
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 11 December 2020
Listed Since: 24 July 2020

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Routledge Driving Consumer Engagement in Social Media Book

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