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£135.00

Routledge Driving Consumer Engagement in Social Media - Marketing Strategy

Name: Driving Consumer Engagement in Social Media - Marketing Strategy
Brand: Routledge
Price: 135.0 GBP
Availability: InStock

E-business

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Description

This comprehensive guide examines how social media conversations drive consumer behaviour and shape brand perception in the digital marketplace. The book synthesizes current research on marketing communications, social media dynamics and electronic word of mouth, clarifying terminology often used interchangeably by scholars and marketers. It provides actionable principles for crafting effective marketing communications tailored to different brand types and geographic markets. As consumer conversations on social media increasingly influence purchasing decisions and brand attitudes, understanding these interpersonal dynamics becomes essential for modern marketers. The Routledge Studies in Marketing series positions this work as a critical resource for professionals seeking to harness the power of digital conversations and build stronger consumer relationships.

Key Features

Clarifies commonly confused marketing terminology related to social media and word of mouth communications.

Provides evidence-based principles for effective marketing communications across different brand types and markets.

Examines how consumer conversations on social media shape attitudes towards products, services and brands.

Synthesizes extant research on marketing communications and electronic word of mouth strategies.

Part of the Routledge Studies in Marketing series for academic and professional development.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367613107
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 11 December 2020
Listed Since: 24 July 2020

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Routledge Driving Consumer Engagement in Social Media - Marketing Strategy

It has never been this cheap. We have no record of a lower price.

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