£135.00

Routledge Driving Consumer Engagement in Social Media Book

Name: Routledge Driving Consumer Engagement in Social Media Book
Brand: Routledge
Price: 135.0 GBP
Availability: InStock

Call Centre Management

It has never been this cheap. We have no record of a lower price.

£135 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 9 days • 9 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 9 days • 1 price levels

Days at Price

Price Analysis

Most common price: £135 (9 days, 100.0%)

Price range: £135 - £135

Price levels: 1 different prices over 9 days

Description

Understand the power of digital conversations with Driving Consumer Engagement in Social Media. This Routledge publication summarizes existing research on marketing communications, social media, and word of mouth to help you navigate the modern digital landscape. It helps clarify terms that scholars and marketers often use incorrectly or interchangeably, providing a clear foundation for your strategy. As social media conversations gain an unprecedented ability to shape attitudes toward people, products, services, and brands, this book provides essential principles for effective communication. You will learn how to apply these principles across different brand types and various geographic markets. This resource is designed to help you manage the influence that electronic word of mouth has on modern buying decisions in an era where digital interaction drives consumer behavior.

Key Features

Clarifies essential marketing terminology to prevent common mistakes made by scholars and professionals when discussing social media and word of mouth.

Provides evidence-based principles for effective marketing communications tailored to different brand types and various geographic markets.

Explains how consumer conversations on social media influence attitudes toward products, services, and brands in the digital era.

Summarizes extensive research regarding the relationship between marketing communications, social media, and electronic word of mouth.

Offers insights into how digital interactions shape consumer buying decisions and brand perceptions.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367613107
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 11 December 2020
Listed Since: 24 July 2020

Barcode

No barcode data available

Routledge Driving Consumer Engagement in Social Media Book

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

International Marketing and the Country of Origin Effect: The Global Impact of ‘Made in Italy’

Effectiveness of Social Media Communication: An Empirical Analysis of Key Performance Drivers

Auswirkungen des dynamisch veränderten Kaufverhaltens auf das Multi Channel Marketing sowie die Rolle von Empfehlungen zur Beeinflussung des Kaufverhaltens: Eine empirische Analyse

Social Media Campaigns: Strategies for Public Relations and Marketing

Digital Marketing: Analyzing its Transversal Impact

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Business to Business Marketing: Relationships, Networks, and Strategies

Business to Business Marketing Management: A Global Perspective

Edward Elgar Research Handbook on Luxury Branding - Business Book

Reputation Management Techniques in Public Relations (Advances in Logistics, Operations, and Management Science)

Diverse Methods in Customer Relationship Marketing and Management (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbuch Strategische Kommunikation: Grundlagen – Innovative Ansätze – Praktische Umsetzungen (Springer Reference Wirtschaft)

Business Communications: A Cultural and Strategic Approach

Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)

Konsumentenverhalten im Internet: Konzepte ― Erfahrungen ― Methoden

Marketing Strategy: Based on First Principles and Data Analytics

The Promise of Social Marketing: A Powerful Tool for Changing the World for Good

Integrated Marketing Communications: A Global Brand-Driven Approach

Managing Social Media Practices in the Digital Economy

Serviceorientierung im Unternehmen: Forum Dienstleistungsmanagement