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£179.00

Business Science Reference Managing Social Media Practices in the Digital Economy

Name: Managing Social Media Practices in the Digital Economy
Brand: Business Science Reference
Price: 179.0 GBP
Availability: InStock

Economics

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Description

Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

Product Specifications

Brand: Business Science Reference
Format: paperback
ASIN: 1799821862
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 27 December 2019
Listed Since: 27 January 2020

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Business Science Reference Managing Social Media Practices in the Digital Economy

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