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£50 today · previous high £50 · all-time low £47

Springer VS Typologie und Analyse von Werbefiguren: Die Figur Herr Kaiser als Fallbeispiel

Amazon

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£49.88 £46.60 £47.32 £48.03 £48.75 £49.46 £50.18 25 July 2026 13 August 2026 01 September 2026 20 September 2026 09 October 2026
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Price distribution over 77 days • 4 price levels

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Most common price: £49 (31 days, 40.3%)

Price range: £47 - £50

Price levels: 4 different prices over 77 days

Description

Penda Maria Bönighausen leistet einen Beitrag zum medientheoretischen Verständnis der Werbefigur, indem sie ein Analyseinstrumentarium zur Beschreibung und Einordnung von Werbefiguren entwickelt und am Fallbeispiel der Figur Herr Kaiser erprobt. Die Autorin verortet und untersucht Werbefiguren dabei als Werkzeuge der Werbekommunikation an der Schnittstelle zwischen ökonomischer Zweckmäßigkeit und medienkultureller Aushandlung.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
10 November 2020
Listed Since
15 October 2020

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