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£84.19

Cognella Academic Publishing Marketing with Web 2.0: Social Networking and Viral Marketing

Name: Marketing with Web 2.0: Social Networking and Viral Marketing
Brand: Cognella Academic Publishing
Price: 84.19 GBP
Availability: InStock

Managers' Guides to Computing

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Description

"Marketing with Web 2.0: Social Networking and Viral Marketing introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space. The text is positioned to build upon students’ familiarity with basic marketing approaches and their first-hand experience with social networking and viral marketing websites. By following the chapter outlines of standard texts in marketing, the book reinforces the instructor’s commitment to these topic areas as reputable channels. The examples build upon student experiences by integrating student interest into the academic marketing framework. This text is directed toward individuals who want to incorporate new technologies into their marketing portfolio or are looking for new methods to reach the next generation audience. This material can also be applied in management courses exploring the impact of behavioral change and MIS courses focused upon implementing social networking technologies. " Dr. David L. Anderson currently serves as an associate professor of Economics and Business at Westmont College (Santa Barbara, California), where he teaches courses in Entrepreneurship and Technology, Management, Marketing, and Management Information Systems. Dr. Anderson received his law degree from the George Washington University in Washington, DC and is a member of the Ohio, District of Columbia, federal, and the US Supreme Court Bars. He earned his Master of Business Administration from the University of Michigan in Ann Arbor, Michigan. He received his Master of Science in Computer Science from Northwestern University in Evanston, Illinois. Professor Anderson earned his doctorate in educational administration with a focus upon administration, planning, and social policy from Harvard University in Cambridge, Massachusetts. He has worked extensively in business in strategic planning and technology. He has authored a textbook, casebook, and security guidebook, in addition to contributing to a number of professional journals.

Product Specifications

Brand: Cognella Academic Publishing
Format: paperback
ASIN: 1609275071
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 30 January 2012
Listed Since: 09 February 2012

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Cognella Academic Publishing Marketing with Web 2.0: Social Networking and Viral Marketing

Same price for 6 weeks. Today is much like next week.

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