Influencer Marketing: Who Really Influences Your Customers? - Image 1

£45.99

Routledge Influencer Marketing: Who Really Influences Your Customers?

Name: Influencer Marketing: Who Really Influences Your Customers?
Brand: Routledge
Price: 45.99 GBP
Availability: InStock

Management Science

This is the most expensive it has ever been. Walk away.

£46 today · previous high £46 · all-time low £38

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 637 days • 637 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 637 days • 9 price levels

Days at Price

Current Price

Price Analysis

Most common price: £39 (201 days, 31.6%)

Price range: £38 - £46

Price levels: 9 different prices over 637 days

Description

Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The ‘ecosystems’ this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that- • As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge • The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence. • Large and small businesses worldwide pour billions of pounds each year into influencing what they think are their influencers. This book shows you that most of that money is being spent on the wrong people, leaving the real influencers all too often untouched. • Influencers do not do the buying, are not obvious, cannot be bought, and start off neutral - which is why their potential to affect sales is so great • Influencers are not all equal - they can be assessed, ranked and prioritised to be used effectively • Influencers can be influenced – the question is how to get to them to generate market awareness, leads and address sales barriers Influencer marketing is closely related to the relentless rise and success of word of mouth (WOM) and relationship marketing, and is now established as one of the armoury of new techniques professionals must use. For all those involved in marketing and sales this book will be an essential analysis of how to identify who has influence, how they apply it, and how you can turn it to your advantage.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0750686006
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 19 December 2007
Listed Since: 23 July 2007

Barcode

No barcode data available

Routledge Influencer Marketing: Who Really Influences Your Customers?

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Target in Control: Social Influence as Distributed Information Processing (SpringerBriefs in Complexity)

The Practice of Social influence in Multiple Cultures (Applied Social Research Series)

Social Media Campaigns: Strategies for Public Relations and Marketing

Influencer: The Science Behind Swaying Others

100 Effective Techniques of Social Influence: When and Why People Comply

Influencing: Skills and Techniques for Business Success

Marketing Strategy: Based on First Principles and Data Analytics

Digital Marketing: Analyzing its Transversal Impact

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Routledge Studies in Marketing)

Influencers and Creators: Business, Culture and Practice

Effectiveness of Social Media Communication: An Empirical Analysis of Key Performance Drivers

The Influential Project Manager: Winning Over Team Members and Stakeholders (Best Practices in Portfolio, Program, and Project Management)

The Influential Project Manager: Winning Over Team Members and Stakeholders (Best Practices in Portfolio, Program, and Project Management)

Essentials of Modern Marketing: Inaugural Pakistan Edition

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Auswirkungen des dynamisch veränderten Kaufverhaltens auf das Multi Channel Marketing sowie die Rolle von Empfehlungen zur Beeinflussung des Kaufverhaltens: Eine empirische Analyse

FUNDAMENTALS OF MARKETING

Digital Marketing: A Practical Approach

Routledge Social Power and Political Influence - Sociology Book

Marketing Skills in Practice: Developing a Successful Marketing Career

Strategy in Information and Influence Campaigns: How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want

Contemporary Issues in Marketing and Consumer Behaviour

Essentials Of Modern Marketing: Italy Edition

The Art & Science of Marketing: Marketing for Marketing Managers