£54.50

GRIN Verlag Intrinsisch motiviertes Streben nach sozialer Anerkennung: Eine Analyse der Ursachen und Wirkung

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Last 35 days • 35 data points (No recent data available)

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£54.50 £48.84 £50.07 £51.31 £52.54 £53.78 £55.02 12 March 2026 20 March 2026 29 March 2026 06 April 2026 15 April 2026

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25 days 10 days · current 0 6 13 19 25 £50 £55 Days at Price

Price Analysis

Most common price: £50 (25 days, 71.4%)

Price range: £50 - £55

Price levels: 2 different prices over 35 days

Description

Diplomarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Friedrich-Schiller-Universität Jena (Absatzwirtschaft, Marketing und Handel), Sprache: Deutsch, Abstract: Das Streben nach sozialer Anerkennung stellt ein grundlegendes Bedürfnis nach Beachtung durch andere Individuen dar. In der Literatur wurde die Bedeutung des Geltungsstrebens in Kombination mit dem Prestigekonsum bereits deutlich hervorgehoben. Dabei wird stets darauf verwiesen, dass das Streben nach sozialer Anerkennung in unterschiedlichen Ausprägungen vorliegen kann, welche einen entscheidenden Einfluss auf das Verhalten der Personen haben. Kaum eine Arbeit befasst sich jedoch mit den Ursachen dieser Unterschiedlichkeit der Ausprägung und so ist es naheliegend, dass kaum empirische Evidenz zur Entwicklung des Anerkennungsstrebens vorliegt. Ist die Ausprägung des Anerkennungsstrebens bekannt, können recht detailierte Rückschlüsse auf vergangene Geschehnisse gezogen werden, wenn auch nicht kausal. Dies ermöglicht eine gezielte Ausrichtung der Produkte und Dienstleistungen auf die relevanten Individuen und ein gezieltes Ansprechen der Personen durch zugeschnittene Werbung.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 March 2010
Listed Since
05 April 2010

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