IGI Global Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services)

Digital and Social Media Marketing: Emerging Applications and Theoretical Development (Advances in Theory and Practice of Emerging Markets)

Springer

Exploring the Power of Electronic Word-of-Mouth in the Services Industry (Advances in Marketing, Customer Relationship Management, and E-services)

Business Science Reference

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

Marketing in a Digital World: 16 (Review of Marketing Research, 16)

Emerald Publishing Limited

Leveraging Computer-Mediated Marketing Environments - IGI Global

Business Science Reference

Word of Mouth and Social Media

Routledge

Integrated Digital Marketing in Practice

Cambridge University Press

Marketing Communication: New Approaches, Technologies, and Styles

Oxford University Press

Digital Marketing Strategies and Models for Competitive Business (Advances in Business Strategy and Competitive Advantage)

Business Science Reference

Essentials of Modern Marketing: Inaugural Pakistan Edition

Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

IGI Global

Routledge Marketing Management: Text and Cases Textbook

Routledge

Marketing Management: Text and Cases

Routledge

Leveraging Computer-Mediated Marketing Environments (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Kogan Page

Essentials Of Modern Marketing: Italy Edition

Marketing: An Introduction

Sage Publications

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Digital Content Marketing: Creating Value in Practice

Digital Orality: Vernacular Writing in Online Spaces

MACMILLAN

Monograph of Digital Marketing Management: Advanced Strategies in Digital Marketing Management: Harnessing the Power of Technology for Competitive Advantage

International Marketing ISE

McGraw-Hill Education

Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)

McGraw-Hill Irwin