£166.74

Pricier than usual. £57 more than the 30-day average — we'd wait.

£167 today · 30-day average £110 · all-time low £81

IGI Global Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services)

Amazon

Price History & Forecast

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Last 78 days · 78 data points (no recent data)

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£197.99 £69.77 £97.75 £125.72 £153.70 £181.67 £209.65 25 July 2026 13 August 2026 01 September 2026 20 September 2026 10 October 2026
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Price Distribution

Price distribution over 78 days • 5 price levels

Days at Price
Current Price
42 days 24 days 1 day · current 4 days 7 days 0 11 21 32 42 £81 £82 £167 £187 £198 Days at Price

Price Analysis

Most common price: £81 (42 days, 53.8%)

Price range: £81 - £198

Price levels: 5 different prices over 78 days

Description

With the growth of information technology-and the Internet in particular-many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 August 2015
Listed Since
14 August 2015

Barcode

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