£141.79

IGI Global Strategic Marketing Management and Tactics in the Service Industry (Advances in Marketing, Customer Relationship Management, and E-Services)

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£204.43 £135.53 £150.56 £165.59 £180.63 £195.66 £210.69 13 June 2026 05 July 2026 27 July 2026 18 August 2026 09 September 2026

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1 day · current 11 days 4 days 73 days 0 18 37 55 73 £142 £172 £176 £204 Days at Price

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Price range: £142 - £204

Price levels: 4 different prices over 89 days

Description

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 March 2017
Listed Since
08 March 2017

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