£203.87

IGI Global Strategic Marketing Management and Tactics in the Service Industry (Advances in Marketing, Customer Relationship Management, and E-Services)

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£204.43 £172.93 £179.80 £186.67 £193.55 £200.42 £207.29 29 April 2026 14 May 2026 30 May 2026 15 June 2026 01 July 2026

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Description

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers. About the Author Tulika Sood is an Assistant Professor at JECRC Univeristy, Jaipur, India. She has more than 10 years of experience in Academics, Research and Industry. She has Published Papers and chapters in many national and international journals and books. She is the author of a book titled “Customer Perceived Service Quality & Perceived Value in Life Insurance: Evidences from LIC & HDFC LIFE in Rajasthan” published with -LAP LAMBERT Academic Publishing, Germany.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 March 2017
Listed Since
08 March 2017

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