Strategic Marketing Management and Tactics in the Service Industry (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

£175.79

IGI Global Strategic Marketing Management and Tactics in the Service Industry (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Strategic Marketing Management and Tactics in the Service Industry (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global
Price: 175.79 GBP
Availability: InStock

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Description

Product Description Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers. About the Author Tulika Sood is an Assistant Professor at JECRC Univeristy, Jaipur, India. She has more than 10 years of experience in Academics, Research and Industry. She has Published Papers and chapters in many national and international journals and books. She is the author of a book titled “Customer Perceived Service Quality & Perceived Value in Life Insurance: Evidences from LIC & HDFC LIFE in Rajasthan” published with -LAP LAMBERT Academic Publishing, Germany.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522524754
Category: Books > Subjects > Business, Finance & Law > Professional Finance > Investments & Securities > Commodities
Domain: Amazon UK
Release Date: 20 March 2017
Listed Since: 08 March 2017

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IGI Global Strategic Marketing Management and Tactics in the Service Industry (Advances in Marketing, Customer Relationship Management, and E-Services)

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