Strategic Marketing Management and Tactics in the Service Industry (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

£175.79

IGI Global Strategic Marketing Management and Tactics in the Service Industry (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Strategic Marketing Management and Tactics in the Service Industry (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global
Price: 175.79 GBP
Availability: InStock

Commodities

About as cheap as it gets. The only time it was cheaper was 2 years ago.

£176 today · all-time low £168 (Jun 2024) · usually the usual

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 618 days • 618 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 618 days • 8 price levels

Days at Price

Current Price

Price Analysis

Most common price: £168 (165 days, 26.7%)

Price range: £168 - £203

Price levels: 8 different prices over 618 days

Description

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers. About the Author Tulika Sood is an Assistant Professor at JECRC Univeristy, Jaipur, India. She has more than 10 years of experience in Academics, Research and Industry. She has Published Papers and chapters in many national and international journals and books. She is the author of a book titled “Customer Perceived Service Quality & Perceived Value in Life Insurance: Evidences from LIC & HDFC LIFE in Rajasthan” published with -LAP LAMBERT Academic Publishing, Germany.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522524754
Category: Books > Subjects > Business, Finance & Law > Professional Finance > Investments & Securities > Commodities
Domain: Amazon UK
Release Date: 20 March 2017
Listed Since: 08 March 2017

Barcode

No barcode data available

IGI Global Strategic Marketing Management and Tactics in the Service Industry (Advances in Marketing, Customer Relationship Management, and E-Services)

About as cheap as it gets. The only time it was cheaper was 2 years ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Zufriedenheitsorientierte Steuerung des Customer Care: Management von Customer Care Partnern mittels Zufriedenheits-Service Level Standards (Fokus Dienstleistungsmarketing)

The Routledge Handbook of Service Research Insights and Ideas

Services Marketing: People, Technology, Strategy: 9th Edition

Service Marketing (SAGE Library in Marketing)

Advances in Services Marketing and Management: Research and Practice: 5

Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities (Advances in Business Strategy and Competitive Advantage (ABSCA))

Principles of Services Marketing

Service Quality: New Directions in Theory and Practice

Services Marketing Management

Services Marketing: People, Technology, Strategy (Ninth Edition)

Sage Publications Services Marketing and Management - Textbook

Serviceology for Smart Service System: Selected papers of the 3rd International Conference of Serviceology

Services Marketing and Management

Customer Service in Your Organisation (HR Toolkits)

Service Industries Marketing: New Approaches

Service Leadership: The Quest for Competitive Advantage

Service Science: The Foundations of Service Engineering and Management

Customer Experience Management: Enhancing Experience and Value Through Service Management

Improving Service Quality in the Global Economy: Achieving High Performance in Public and Private Sectors, Second Edition

Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships

Service Delivery Manager A Complete Guide

Migration and Urbanization: Local Solutions for Global Economic Challenges

Concise Encyclopedia of Professional Services Marketing

BUILDING A CUSTOMER SERVICE CULTURE: The Seven Service Elements of Customer Success