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World Scientific Publishing Company Services Marketing: People, Technology, Strategy: Ninth Edition

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Description

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples. This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view. Supplementary Material Resources: Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com. Adaptive Courseware: Adaptive Courseware for Smarter Learning is available to all customers who purchase this textbook. Please contact sales@wspc.com with your proof of purchase, and we will set up your access code. Key Features: - Full-color visual aids promote learning and organizational frameworks capture essence of individual chapters in one look - Content thoroughly revised to include real-life industry examples and global case studies supported by academic research - Supplementary teaching materials complement the textbook to make teaching and assessment easier

Key Features

Services Marketing: People, Technology, Strategy (Ninth Edition)

Product type: ABIS BOOK

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 October 2021
Listed Since
24 February 2021

Barcode

No barcode data available

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