£171.87

IGI Global Narrative Advertising Models and Conceptualization in the Digital Age (Advances in Marketing, Customer Relationship Management, and Services)

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£172 today · all-time low £164 (Oct 2024) · usually the usual

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Last 593 days • 593 data points (No recent data available)

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£196.58 £160.74 £168.56 £176.38 £184.20 £192.02 £199.84 10 June 2024 05 November 2024 02 April 2025 28 August 2025 23 January 2026

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170 days 67 days · current 174 days 82 days 100 days 0 44 87 131 174 £164-171 £171-177 £177-184 £184-190 £190-197 Days at Price

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Most common range: £177-184 (174 days, 29.3%)

Price range: £164 - £197

Price levels: 5 price ranges over 593 days

Description

About the Author Recep Yılmaz, Ondokuz Mayis University, Turkey. Product Description The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 February 2017
Listed Since
01 February 2017

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