Myth in Modern Media Management and Marketing (Advances in Marketing, Customer Relationship Management, and E-services) - Image 1

£179.71

IGI Global Myth in Modern Media Management and Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Myth in Modern Media Management and Marketing (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: IGI Global
Price: 179.71 GBP
Availability: InStock

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Description

The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.

Product Specifications

Brand: IGI Global
Format: Hardcover
ASIN: 1522591001
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 14 June 2019
Listed Since: 20 April 2019

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IGI Global Myth in Modern Media Management and Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

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