Myth in Modern Media Management and Marketing - Image 1

£129.19

Business Science Reference Myth in Modern Media Management and Marketing

Name: Myth in Modern Media Management and Marketing
Brand: Business Science Reference
Price: 159.35 GBP
Availability: InStock

E-commerce

Price History & Forecast

Last 20 days • 20 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 20 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £129 (12 days, 60.0%)

Price range: £129 - £159

Price levels: 2 different prices over 20 days

Description

The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.

Product Specifications

Brand: Business Science Reference
Format: paperback
ASIN: 152259101X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 14 June 2019
Listed Since: 07 February 2020

Barcode

No barcode data available

Business Science Reference Myth in Modern Media Management and Marketing

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Myth in Modern Media Management and Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Managing Public Relations and Brand Image through Social Media (Advances in Marketing, Customer Relationship Management, and E-Services)

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global Building Brand Identity in the Age of Social Media

Application of Gaming in New Media Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Modern Perspectives on Virtual Communications and Social Networking

Leveraging Computer-Mediated Marketing Environments (Advances in Marketing, Customer Relationship Management, and E-services)

Online Advertising and Promotion: Modern Technologies for Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Global Information Diffusion and Management in Contemporary Society (Advances in Knowledge Acquisition, Transfer, and Management)

Routledge Integrated Advertising, Promotion, and Marketing Book

Global Information Diffusion and Management - IGI Global

Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innovation)

Multi-Platform Advertising Strategies in the Global Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Handbook of Research on Consumption, Media, and Popular Culture in the Global Age (Advances in Media, Entertainment, and the Arts)

Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments

Integrating Social Media into Business Practice, Applications, Management, and Models (Advances in E-business Research Book Series)

Sports Media, Marketing, and Management: Breakthroughs in Research and Practice

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society (Advances in Marketing, Customer Relationship Management, and E-services)

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

Social Media Listening and Monitoring for Business Applications (Advances in E-Business Research)

Holistic Approaches to Brand Culture and Communication Across Industries (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global - Environmental Awareness and the Role of Social Media